研究报告


存储器涨价冲击,2026笔电出货量再下调

高科技产业研究报告

icon

发布日期

2025-12-30

icon

更新频率

不定期

icon

报告格式

PDF

icon

会员方案

  • 白金_简


    报告介绍

    Memory price surge reshapes notebook market with declining 2026 shipments. Brand resilience diverges by supply-chain strength and pricing power. Entry-level segments face severe pressure while premium products show stability.

    Key Highlights

    • Notebook shipments face downward pressure driven by sustained memory price elevation and weak demand recovery.
    • Entry-level and consumer segments bear disproportionate cost pressure due to thin margins and heavy promotional reliance, particularly impacted by legacy memory price surges.
    • Panel makers absorb cost burden through price concessions as notebook brands redirect bargaining pressure toward suppliers with greater flexibility.

    Table of Contents

    1. Rising Memory Prices Redefine Notebook Brand Resilience, 2026 Global Shipments Cut Again to a 5.4% YoY Decline
      • Global Notebook Shipment Forecast
    2. Notebook Brand Resilience Begins to Diverge as Supply-Chain Capabilities Emerge as a Key Differentiator
    3. Apple Leverages Supply-Chain Integration Advantage to Support Entry-Level Product Deployment Strategy
    4. Lenovo's Scale Advantage Supports Pricing Resilience and Market Share Flexibility
    5. HP Faces Relative Challenges as Supply Flexibility Emerges as a Near-Term Uncertainty
    6. Shipment Revision Risks Concentrate on Entry-Level and Consumer Segments
    7. 2026 Shipment Outlook: Baseline Scenario Cut, Further Revisions Possible Under Bear Case
    8. Memory Price Storm Leaves Notebook LCD Panels Unscathed No More, 2026 Panel Shipment Momentum to Be Constrained
    9. OLED Notebook Panel Shipments to Maintain Growth in 2026, but Penetration Pace Set to Slow
      • Global LCD & OLED Notebook Panel Shipment Forecast
    10. Panel Prices Under Pressure Amid the Crowding-Out Effect of Rising Memory Costs
    11. TrendForce’s View

    <Total Pages: 9>

    This research report is only available in English.

    Global LCD & OLED Notebook Panel Shipment Forecast


    报告分析师

    黄淑芳

    杨仁甫




    白金_简 相关报告



    存储器产业展望:2026-2027年DRAM与NAND资本支出与营收分析

    2026/10/01

    内存 , 闪存

     PDF

    AI需求强劲推升HBM与服务器产品获利,排挤消费性产能,带动存储器合约价与营收爆发性成长。DRAM原厂大幅扩增资本支出建造新厂,供不应求将延续至后年;NAND Flash则因资源优先排给DRAM且受限于无尘室空间,投资意愿保守,仅靠技术升级带动位元成长。

    2026年第四季存储器价格展望

    2026/09/24

    内存 , 闪存

     PDF

    受CSP追加采购带动,4Q26 DRAM与NAND Flash合约价延续上涨,惟涨势由AI单引擎主导。原厂产能持续倾斜server与HBM,排挤消费性应用供给;消费端受成本转嫁冲击出货,仅维持最低采购,各品类涨幅明显分歧。

    全球存储器供需分化:2027年DRAM结构性紧缩与NAND Flash供给过剩分析

    2026/07/28

    内存 , 闪存

     PDF

    DRAM因人工智能服务器需求强劲与HBM产能排挤,加上新厂实际产出递延,供给持续紧缩,延续卖方市场;NAND Flash则受惠于新产能陆续释放与消费端需求疲弱,供需结构转趋宽松,下半年将面临价格修正压力,两者循环呈现明显分化。




    会员方案





    分類